Terroir only in wines? Certainly not!
One of the most important food trends in this modern day and age, is that our food choices say something about us.  History’s first Food Blogger Jean-Anthelme Brillat-Savarin’s expression: “Tell me what you eat and I’ll tell you who you are” is truer than ever. Just ask anyone: “Is your diet animal-based or plant-based? And if you do eat animal-based products, how have the animals been treated and where do they come from or is it all sustainably produced?”
Our food choices provide us with a sense of identity, of belonging, of morality even. Moreover, everywhere we go, we seek authentic experiences. Italian food should be authentically Italian, Japanese food authentically Japanese and so on. The time that flavours and habits were toned down to locally acceptable standards, are I think gone. And while consumers are asking for authentic experiences, chefs are also actively searching for their own authenticity.
— Lees op top-bv.nl/terroir-only-in-wines-certainly-not/