Gunter Pauli’s vision: How “Blue” is becoming the new “Green”

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The Blue Economy: 10 years – 100 innovations – 100 million jobs is a book by Gunter Pauli. The book expresses the ultimate aim that a Blue Economy business model will shift society from scarcity to abundance “with what we have”, by tackling issues that cause environmental and related problems in new ways.

The book highlights potential benefits in connecting and combining seemingly disparate environmental problems with open-source scientific solutions based upon physical processes common in the natural world, to create solutions that are both environmentally beneficial and which have financial and wider social benefits.

2 responses to “Gunter Pauli’s vision: How “Blue” is becoming the new “Green””

  1. The Green Clean Technology is coming! | The Blue Economy Avatar
    The Green Clean Technology is coming! | The Blue Economy

    […] We think that in de field of farma, food and biotech not only the cleaness of the technology but also the product should be healthy, natural, and sustainable. Hence, Green Clean Technology. At this blog we try to identify these technologies and try to predict what kind of business models can be build using these Green Clean Technologies in The Blue Economy. […]

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  2. “A Chicken Without Guilt from OJAH”, the physics behind. | The Blue Economy Avatar
    “A Chicken Without Guilt from OJAH”, the physics behind. | The Blue Economy

    […] Gunter Pauli talks about “technologies that use physics rather than chemistry”. He is right, lets give an example: fake-chicken. Last year Mark Bittman wrote in the NY “A Chicken Without Guilt”. after visiting in The Hague the Dutch company The Vegetarian Butcher. The “butcher” said to hem, “We slaughter soy”, Bittman laughed , but after tasting he concluded that the  plant-based products were actually pretty good — the chicken would have fooled Mark Bittman if he hadn’t known what it was — and he began to consider that it might be better to eat fake meat that harms no animals and causes less environmental damage than meat raised industrially. […]

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