The Blue Economy: 10 years – 100 innovations – 100 million jobs is a book by Gunter Pauli. The book expresses the ultimate aim that a Blue Economy business model will shift society from scarcity to abundance “with what we have”, by tackling issues that cause environmental and related problems in new ways.

The book highlights potential benefits in connecting and combining seemingly disparate environmental problems with open-source scientific solutions based upon physical processes common in the natural world, to create solutions that are both environmentally beneficial and which have financial and wider social benefits.