Gunter Pauli talks about “technologies that use physics rather than chemistry”. He is right, lets give an example: fake-chicken. Last year Mark Bittman wrote in the NY “A Chicken Without Guilt”. after visiting in The Hague the Dutch company The Vegetarian Butcher. The “butcher” said to hem, “We slaughter soy”, Bittman laughed, but after tasting he concluded that the plant-based products were actually pretty good — the chicken would have fooled Mark Bittman if he hadn’t known what it was — and he began to consider that it might be better to eat fake meat that harms no animals and causes less environmental damage than meat raised industrially.
We traced the supplier of the Vegetarian Butcher. The Dutch start-up company Ojah is producing this excellent fake chicken for the VegaButcher. They told us that the excellent fake-chicken is produced using an ingenious process combing mixing, cooking and kneading only. There ingredients are GMO-free soy and water only. Hence, just physics. The product Plenti is an great example of novel products that perfectly fit into The Blue Economy.